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Retailers Hope To Use Beacons To Boost Sales
Jnxyz Beacons are inexpensive, often battery operated devices that can push content to a customer’s mobile phone using Bluetooth. Since cellular and GPS strength are often spotty in buildings, a...
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CRO Pro-Tip: Fonts Drive Conversion
It’s a mental thing. An all-around integral element to a website’s design, your site’s font is a perceptive device that will either draw the consumer in or isolate him/her from the moment they hit the...
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5 Ways To Secure Your eCommerce Site
The holiday shopping spree is swiftly approaching, and customers will soon browse your site to find the perfect gifts for their friends and loved ones. Unfortunately, it also is the season where...
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New Tag Manager Tools from Google Analytics
More new things from Google, but this time the update is on their Analytics function. For those who use Tag Manager in Google Analytics, you can expect a new set of tools that allow you to access new...
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Identifying eCommerce Fraud
4 simple steps to reduce your chances of eCommerce fraud and secure your business. Most credit card fraud occurs during the holiday season. Customers are placing large orders on their credit cards,...
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Forrester’s 2015 Predictions for the Internet of Things
The Internet of Things (IoT) is the connection of things, beyond machine-to-machine communications, through the Internet, and it’s been a hot button topic in the last few years. Wild predictions have...
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Widget Marketing: Leveraging The iOS Notification Pane
Image Captured From Press Event First introduced in iOS 7, the notification widget was little more than a secondary screen that “caught” any notifications you chose not to interact with. With iOS 8,...
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Choosing A Domain Structure To Sell Abroad
Growing a business internationally can be expensive. It often requires a more secure checkout process, additional shipping options, and offering support to customers who may not speak the same...
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Mobile Apps: A Future SEO Specialty?
Google indexing is exciting for our industry – long hours of hard work can pay off by a simple crawl and new index implemented by the search engine giant. Search Engine Watch recently reported on a...
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Predictive Marketing In eCommerce
Understanding what your customer’s interests are, and understanding what they really want to buy is an invaluable skill in business. By successfully predicting what your visitors want to find, you’ll...
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